Todd Reed

Visual Identity / Campaign Images / Packaging / Retouching

Visual identity, ad campaign, brand films and packaging for distinctive, Boulder, Colorado based jeweler Todd Reed.

Inspired by the Wiener Werkstätte, a unique graphic monogram was created for each jeweler in Todd’s workshop. Every piece is designed and stamped by Todd, as well as the specific jeweler who hand-crafted it, as part of the “Forged As One” process.

Film Credits
Written / Directed by 
Katja Haecker and James Benard
Director of Photography: 
Jennifer Askew
Art Direction: Kevin Sullivan
Edited by
 Theo Mercado
Music Composed By 
Gil Talmi
Post Production
Daniel Dacian

Raw Elegance Campaign
Creative Direction: 
Katja Haecker and James Benard
Photographed by Horacio Salinas
Art Direction / Retouching: Kevin Sullivan